Review of their previous album, Pop Songs, here.
Just recapitulating, The Hai is a sort of internet music supergroup, a handful of people from all over the world who met by posting their music on the Internet and being some of the very best at it. It’s unfortunate that I can’t review their output as fast as they can release it. After this album there has already been another one called Temperatures, and that’s not talking about the individual albums that keep coming up. The always wonderful A Problem Like Maria has just released Saudade, a very touching album, some of the best music I have listened from her. Before that, Mattir, The Flying Batteries, Water Gun Water Gun Sky Attack (reviewed here) and other members of the group have all come out with interesting albums that I can’t recommend enough. It’s all in their website.
Now let’s start the proper review.
The theme of this album is sex. As usual, it doesn’t mean that every track will be straightforward about it, specially the EDM tracks. Something has to be said about the track order selection in both albums I have reviewed though, it is optimal in balancing out the different styles of the musicians, in such a way that even if the EDM tracks don’t clearly deal with the overall theme, they always sound like an intercession, they just fit nicely in the overall progression. Perhaps this is one of the most subtle qualities of the group’s output: how can all these different people from these different places come up with something that feels whole and balanced? It can’t be a simple affair. And that’s not dealing with the same happening in the tracks themselves, carved by multiple sets of hands apart from each other.
These guys are bursting with creativity and they keep it in a tight leash of perfectionist music-making practices, every synth that comes and goes is perfectly tailored, specially in the EDM tracks. It all sounds anything but home-made. StratosFear’s Approaching Summer is a shining example, as well as Rekapper’s When and MaximiliaN’s chilling track, adorned with equally chilling vocals by A Problem Like Maria. I was also impressed by her own track, Slow. It’s about sex alright.
Meanwhile, every single one of the straightforward songs has a satisfying feeling of inspired, well-made mainstream music. Somnitone’s closing track might be the winning song this time around, I figure it’s absolutely radio ready. Musically, there’s no reason why these people couldn’t take over the world. Everything is so fucked up in music though, who knows what will happen. If these times were like up to the early 90’s, they would be selling millions by now. It’s already good enough to be released by a regular label, that’s for sure.